Avoidance SpiralJune 29, 2026· Week 2
When Avoidance Spiral Takes Over
Founder facing avoidance spiral
Every founder has hit avoidance spiral at least once. You know what needs to happen. You know why it matters. But you find yourself doing everything else — organizing, researching, cleaning — instead of the one thing that would move the needle. Do the hardest thing first, for 5 minutes. Set a timer. After 5 minutes, you have permission to stop. You won't want to — starting is the only hard part.
The Mirror Moment
“If you recognized yourself in this, you're not alone — you're in good company.”
The Antidote
Do the hardest thing first, for 5 minutes. Set a timer. After 5 minutes, you have permission to stop. You won't want to — starting is the only hard part.
That pattern might be running in your decisions right now. See it in 60 seconds.
Name the pattern